Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 126 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Technology News and 42 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 44 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 39 other countries.