Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 121 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Technology News and 41 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 52 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 31 other countries.