Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 121 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Technology News and 42 other categories.


1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 54 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 31 other countries.