1
Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Federated Media is clearly lagging behind, losing to Direct/ADVERT in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 19 other categories.
2
Federated Media is leading in Food & Drink.
1
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 38 other countries.
2
Federated Media is leading in United States, India, United Kingdom, Canada and 14 other countries.