Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Sports and 136 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 50 other categories.

Geography

1 FirstImpression is leading in most countries, including United States, Japan, Finland, Germany and 150 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 8 other countries.