Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Hi-Media Performance is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 148 other categories.

2 Hi-Media Performance is leading in Jobs & Employment, Online, Accommodation & Hotels, Equestrian and 17 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 58 other countries.

2 Hi-Media Performance is leading in France, Belgium, Morocco, Algeria and 25 other countries.