Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 158 other categories.

2 InMobi is leading in Mobile Developers, Beverages, Restaurants & Delivery and Camps.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 68 other countries.

2 InMobi is leading in India, Indonesia, Japan, Mexico and 5 other countries.