Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 126 other categories.

2 Integral Ad Science is leading in Technology News, Programming, Energy, Accommodation & Hotels and 36 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Kazakhstan and 56 other countries.

2 Integral Ad Science is leading in United States, Italy, United Kingdom, Taiwan and 43 other countries.