Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 120 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Beauty & Fitness, Fashion & Modeling and 41 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 70 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 25 other countries.