Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 19 other categories.

2 Integral Ad Science is leading in Travel and Beauty & Fitness.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, France, India and 67 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 22 other countries.