Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iPinYou is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 17 other categories.

2 iPinYou is leading in Business & Consumer Services, Travel & Tourism and E-commerce & Shopping.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 34 other countries.

2 iPinYou is leading in China, United States, Japan, Hong Kong and 23 other countries.