Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iprom is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 132 other categories.

2 iprom is leading in Banking, Energy, Lottery, Airlines & Airports and 4 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 56 other countries.

2 iprom is leading in Slovenia, Croatia, Serbia, India and 9 other countries.