Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iprom is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 147 other categories.

2 iprom is leading in Fashion & Modeling, Makes & Models, Lottery, Conditions & Diseases and 5 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 63 other countries.

2 iprom is leading in Slovenia, Croatia, Bosnia, Serbia and 8 other countries.