Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 221 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Books & Literature, Crafts, Womens Interests and 2 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Brazil and 161 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 9 other countries.