Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Adult and 211 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Crafts, Gardening, Book Retailers and 3 other categories.


1 IVW is leading in most countries, including Germany, United States, Brazil, India and 192 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 5 other countries.