Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Adult and 209 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Books & Literature, Crafts, Gardening and 5 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Brazil, India and 189 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 6 other countries.