Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 219 other categories.

2 Direct/ADVERT is leading in News & Media, Cooking & Recipes, Humor, Books & Literature and 5 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Poland and 148 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.