1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Games, Adult and 12 other categories.
2
Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 4 other categories.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 82 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.