Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 213 other categories.

2 Direct/ADVERT is leading in News & Media, Cooking & Recipes, Humor, Books & Literature and 6 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Poland and 141 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.