Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Food & Drink, Science & Education and 20 other categories.

2 Direct/ADVERT hasn't got a lead over Kargo in any websites category.


1 Kargo is leading in most countries, including United States, France, United Kingdom, Russia and 157 other countries.

2 Direct/ADVERT is leading in Mali and Tajikistan.