Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Direct/ADVERT is still behind Kargo in all market share segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Food & Drink and 88 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Internet & Telecom and 81 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 82 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 30 other countries.