Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 125 other categories.

2 Direct/ADVERT is leading in Business & Industry, Shopping, Computer & Electronics, Movies and 53 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 129 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 15 other countries.