Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 138 other categories.

2 Direct/ADVERT is leading in Shopping, Movies, Software, Marketing & Advertising and 47 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 133 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.