Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Komoona is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 133 other categories.

2 Komoona is leading in Accommodation & Hotels, Animation & Comics, Beauty & Fitness, Fashion & Modeling and 38 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 45 other countries.

2 Komoona is leading in United States, United Kingdom, India, Brazil and 43 other countries.