Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Komoona is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 132 other categories.

2 Komoona is leading in Animation & Comics, Accommodation & Hotels, Beauty & Fitness, Fashion & Modeling and 38 other categories.

Geography

1 Komoona is leading in most countries, including United States, India, United Kingdom, Brazil and 46 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 38 other countries.