Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Ligatus is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 138 other categories.

2 Ligatus is leading in Soccer, Newspapers, Cycling & Biking, Fashion & Modeling and 9 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 54 other countries.

2 Ligatus is leading in Germany, France, Netherlands, Turkey and 12 other countries.