Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 230 other categories.

2 Direct/ADVERT is leading in Car Rentals and Instruments & Supplies.


1 Lijit is leading in most countries, including United States, France, Poland, Italy and 196 other countries.

2 Direct/ADVERT is leading in Russia, Kazakhstan, Belarus, Uzbekistan and 4 other countries.