Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 168 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Software, TV & Video and 31 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 131 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 11 other countries.