Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 212 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Classifieds, Email, Dictionaries & Encyclopedias and 5 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 126 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 15 other countries.