Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 14 other categories.

2 Direct/ADVERT is leading in News & Media, Internet & Telecom, Computer & Electronics, Games and 3 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 118 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.