Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 207 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Gardening, Classifieds, Dictionaries & Encyclopedias and 4 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 139 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.