Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 194 other categories.

2 Direct/ADVERT is leading in News & Media, Cooking & Recipes, Movies, TV & Video and 17 other categories.

Geography

1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 131 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.