Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 207 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Movies, Books & Literature, Crafts and 10 other categories.

Geography

1 MediaMath is leading in most countries, including Japan, United States, France, Brazil and 148 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 16 other countries.