Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 177 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, TV & Video, Video Games and 29 other categories.

Geography

1 MediaMath is leading in most countries, including United States, Japan, Brazil, France and 140 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 10 other countries.