Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Food & Drink and 206 other categories.

2 Direct/ADVERT is leading in Movies, Marketing & Advertising, Video Games, Adult and 12 other categories.


1 is leading in most countries, including United States, India, Great Britain, Poland and 140 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 23 other countries.