Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites and Top 100K Sites.

2 Conversant Ad Server is leading in Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 11 other categories.

2 Conversant Ad Server is leading in Computers Electronics & Technology, Games, Sports, E-commerce & Shopping and 5 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, France, Italy and 74 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.