Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 139 other categories.

2 Mercent is leading in Home & Garden, Sports, Fishing, Animal Products & Service and 10 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 56 other countries.

2 Mercent is leading in United States, Philippines, Malaysia, Austria and 30 other countries.