Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 133 other categories.

2 Microsoft adCenter Conversion is leading in Accommodation & Hotels, Transportation & Logistics, Insurance, Business Services and 24 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 56 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, France, India and 12 other countries.