Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 148 other categories.

2 Moat is leading in Agriculture & Forestry, Weddings, Fashion & Modeling, Restaurants & Delivery and 12 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 59 other countries.

2 Moat is leading in United States, United Kingdom, Japan, Canada and 16 other countries.