Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nativo is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 125 other categories.

2 Nativo is leading in Autos & Vehicles, Chats & Forums, Motorcycles, Makes & Models and 45 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 48 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Australia and 28 other countries.