Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Shopping and 114 other categories.

2 Neodata is leading in Business & Industry, Travel, Accommodation & Hotels, Tourism and 40 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 49 other countries.

2 Neodata is leading in Italy, France, Spain, Switzerland and 18 other countries.