Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 102 other categories.

2 Neodata is leading in Business & Industry, Marketing & Advertising, Travel, Sports and 75 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 43 other countries.

2 Neodata is leading in Italy, United Kingdom, Switzerland, France and 28 other countries.