Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Computer & Electronics and 82 other categories.
NetAffiliation is leading in Shopping, People & Society, Internet & Telecom, Sports and 81 other categories.
NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 61 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 38 other countries.