Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 133 other categories.

2 OMG is leading in Coupons, Travel, Tourism, Consumer Electronics and 21 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 52 other countries.

2 OMG is leading in India, United Kingdom, Australia, Indonesia and 21 other countries.