Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 17 other categories.

2 Paid-To-Promote is leading in People & Society, Adult, Beauty & Fitness and Autos & Vehicles.

Geography

1 Paid-To-Promote is leading in most countries, including United States, Indonesia, India, Germany and 74 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 25 other countries.