Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 130 other categories.

2 Platform161 is leading in Travel, Science, Social Sciences, Accommodation & Hotels and 27 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Brazil and 36 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 34 other countries.