Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Platform161 is leading in Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 15 other categories.

2 Platform161 is leading in Vehicles, Business & Consumer Services, Travel & Tourism and Gambling.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Germany and 29 other countries.

2 Platform161 is leading in Netherlands, Sweden, United States, Germany and 29 other countries.