Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 134 other categories.

2 Platform161 is leading in Travel, Accommodation & Hotels, Performing Arts, Transportation & Logistics and 19 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 50 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Spain and 14 other countries.