Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 123 other categories.

2 Plista is leading in Newspapers, Tourism, Soccer, Beauty & Fitness and 34 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 47 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 23 other countries.