Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 132 other categories.

2 Plista is leading in Newspapers, Soccer, Beauty & Fitness, Magazines & E-Zines and 41 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 40 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 29 other countries.