Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 19 other categories.

2 Plista is leading in Community & Society.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, United States and 41 other countries.

2 Plista is leading in Poland, Germany, Malaysia, Netherlands and 10 other countries.