Market Share by Top Websites

1 ReCreativ is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to ReCreativ in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 99 other categories.

2 ReCreativ is leading in Shopping, Business & Industry, Movies, Internet & Telecom and 43 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Kazakhstan, Belarus, Germany and 47 other countries.

2 ReCreativ is leading in Ukraine, Lithuania, France, Czech Republic and 12 other countries.