Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 156 other categories.

2 Refined Labs is leading in Car Rentals, Airlines & Airports, Gay, Lesbian, & Bisexual and Energy.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 67 other countries.

2 Refined Labs is leading in Germany, Austria, Sweden, Denmark and 5 other countries.