Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 150 other categories.

2 Refined Labs is leading in Car Rentals, Credit, Loans & Mortgages and Restaurants & Delivery.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 56 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Switzerland and 3 other countries.