Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 155 other categories.

2 Refined Labs is leading in Car Rentals, Energy, Gay, Lesbian and & Bisexual.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 70 other countries.

2 Refined Labs is leading in Austria, Denmark, Sweden, Costa Rica and 3 other countries.