Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 RichRelevance is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 136 other categories.

2 RichRelevance is leading in Clothing, Consumer Electronics, General Merchandise, Sports and 21 other categories.


1 RichRelevance is leading in most countries, including United States, United Kingdom, France, Canada and 44 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 35 other countries.