Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 RichRelevance is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 19 other categories.

2 RichRelevance is leading in Shopping and Beauty & Fitness.


1 RichRelevance is leading in most countries, including United States, United Kingdom, Brazil, Germany and 57 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 25 other countries.