Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 9 other categories.

2 Salesforce Marketing Cloud is leading in Business & Industry, Internet & Telecom, Finance, Health and 7 other categories.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Australia, Brazil and 85 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 22 other countries.