Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind SiteScout in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Adult and 165 other categories.

2 Direct/ADVERT is leading in News & Media, TV & Video, Cooking & Recipes, Books & Literature and 28 other categories.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 133 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.