Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 209 other categories.

2 Direct/ADVERT is leading in Reference, Crafts, Gardening, Classifieds and 5 other categories.

Geography

1 SiteScout is leading in most countries, including United States, India, Indonesia, Canada and 132 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.