Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 151 other categories.
SmartContext is leading in Nutrition, Fashion & Modeling, Volleyball, Conditions & Diseases and one other category.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 65 other countries.
SmartContext is leading in Poland, Belgium and Iran.