Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 154 other categories.
SmartContext is leading in Nutrition, Fashion & Modeling, Physics, Agriculture and 4 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 60 other countries.
SmartContext is leading in Poland, Indonesia, Belgium, Bangladesh and one other country.