Market Share by Top Websites

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 153 other categories.

2 SmartContext is leading in Fashion & Modeling, Nutrition, Physics, Architecture and 4 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 50 other countries.

2 SmartContext is leading in Poland, Denmark, Uruguay, Philippines and 5 other countries.