Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 151 other categories.
SmartContext is leading in Nutrition, Fashion & Modeling, Physics, Conditions & Diseases and 4 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 77 other countries.
SmartContext is leading in Poland, United Kingdom, Ireland, Netherlands and 11 other countries.