Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 151 other categories.
SmartContext is leading in Fashion & Modeling, Nutrition, Volleyball, Physics and 5 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 68 other countries.
SmartContext is leading in Poland, United Kingdom, Bangladesh, Iceland and one other country.