Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 152 other categories.
SmartContext is leading in Fashion & Modeling, Nutrition, Volleyball, Agriculture and one other category.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 65 other countries.
SmartContext is leading in Poland, Mauritius, Bolivia and Cambodia.