Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 153 other categories.
SmartContext is leading in Fashion & Modeling, Nutrition, Physics, Running and 3 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 62 other countries.
SmartContext is leading in Poland, United Kingdom, Bosnia, Cambodia and 3 other countries.