Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Health and 94 other categories.
Smowtion is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 52 other categories.
Smowtion is leading in most countries, including United States, Mexico, India, Argentina and 103 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 24 other countries.