Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 20 other categories.

2 Smowtion hasn't got a lead over Direct/ADVERT in any websites category.

Geography

1 Smowtion is leading in most countries, including United States, Spain, Mexico, Argentina and 41 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 22 other countries.