Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Health and 14 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 3 other categories.


1 Smowtion is leading in most countries, including Mexico, United States, Argentina, India and 87 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 24 other countries.