Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 123 other categories.

2 Specific Media is leading in Travel, Tourism, Car Buying, Accommodation & Hotels and 39 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 42 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 41 other countries.