Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 121 other categories.

2 Specific Media is leading in Travel, Car Buying, Accommodation & Hotels, Restaurants & Delivery and 23 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 40 other countries.

2 Specific Media is leading in United States, United Kingdom, Spain, Denmark and 38 other countries.