Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 139 other categories.

2 Spring Metrics is leading in Travel, Accommodation & Hotels, Car Buying, Home & Garden and 21 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 80 other countries.

2 Spring Metrics is leading in Palestinian Territories, United States, South Africa, Colombia and 6 other countries.