Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sproutable is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 149 other categories.

2 Sproutable is leading in Beauty & Fitness, Beauty, Architecture, Web Design and 6 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Kazakhstan and 70 other countries.

2 Sproutable is leading in United States, Pakistan, India, Indonesia and 32 other countries.