Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 153 other categories.

2 Sproutable is leading in Beauty, Beauty & Fitness, Business Services, Nutrition and 6 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 49 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 45 other countries.