Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 140 other categories.

2 SwitchAds is leading in Chats & Forums, Soccer, Accommodation & Hotels, Home Improvement and 15 other categories.

Geography

1 SwitchAds is leading in most countries, including Bulgaria, United Kingdom, United States, India and 39 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 37 other countries.