Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Tailsweep is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 134 other categories.

2 Tailsweep is leading in Social Sciences, Science, Fashion & Modeling, Restaurants & Delivery and 4 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 54 other countries.

2 Tailsweep is leading in Sweden, United Kingdom, Finland, Norway and 11 other countries.