Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 Tapad is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 90 other categories.

2 Tapad is leading in Travel, Accommodation & Hotels, Tourism, Technology News and 67 other categories.


1 Tapad is leading in most countries, including United States, Japan, India, Germany and 72 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 27 other countries.