Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 21 other categories.

2 Direct/ADVERT hasn't got a lead over Tapad in any websites category.

Geography

1 Tapad is leading in most countries, including United States, Japan, United Kingdom, India and 161 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 9 other countries.