Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, Shopping and 166 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Movies, Cooking & Recipes and 35 other categories.

Geography

1 Tapad is leading in most countries, including United States, Japan, India, United Kingdom and 113 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.