Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Tapad in all market share segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, Shopping and 188 other categories.

2 Direct/ADVERT is leading in Movies, Humor, Books & Literature, Crafts and 17 other categories.


1 Tapad is leading in most countries, including United States, Japan, United Kingdom, India and 139 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.