1
TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TradeDoubler in all segments.
1
TradeDoubler has better usage coverage in more websites categories. Including Travel & Tourism, Computers Electronics & Technology, E-commerce & Shopping, Lifestyle and 15 other categories.
2
Direct/ADVERT is leading in News & Media, Jobs & Career, Reference Materials, Heavy Industry & Engineering and one other category.
1
TradeDoubler is leading in most countries, including Spain, France, Sweden, Italy and 105 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.