1
TradeTracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TradeTracker in all segments.
1
TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 13 other categories.
2
Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 3 other categories.
1
TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Germany and 90 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.