Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Internet & Telecom and 105 other categories.

2 Traffic Revenue is leading in Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 56 other categories.

Geography

1 Traffic Revenue is leading in most countries, including India, France, Great Britain, Germany and 68 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 38 other countries.