Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Accommodation & Hotels and 106 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Shopping, Internet & Telecom and 74 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 87 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.