Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 140 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Food & Drink, Cooking & Recipes and 60 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 122 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 26 other countries.