Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Turn is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including People & Society, Travel, Accommodation & Hotels, Autos & Vehicles and 94 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Business & Industry, Shopping and 89 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 103 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 17 other countries.