Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Health and 108 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 65 other categories.

Geography

1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 100 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.