Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 203 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Games, Video Games and 17 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, United Kingdom, Japan, Spain and 145 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 10 other countries.