Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Science & Education, Games, Community & Society, Computers Electronics & Technology and 11 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Health and 4 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, Poland, Romania, United Kingdom and 92 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.