Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 130 other categories.

2 Undertone Networks is leading in Food & Grocery Retailers, Universities & Colleges, Car Buying, Engineering & Technology and 7 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 55 other countries.

2 Undertone Networks is leading in United States, Chile, Ecuador, South Africa and 6 other countries.