Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 133 other categories.

2 VisualDNA is leading in Newspapers, Relationships & Dating, Accommodation & Hotels, Soccer and 33 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Netherlands, Spain and 43 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.