Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 131 other categories.

2 VisualDNA is leading in Relationships & Dating, Animation & Comics, Newspapers, Accommodation & Hotels and 25 other categories.


1 VisualDNA is leading in most countries, including United States, United Kingdom, Poland, Canada and 47 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 35 other countries.