Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 VisualDNA is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 122 other categories.

2 VisualDNA is leading in Newspapers, Soccer, Relationships & Dating, Online and 23 other categories.


1 VisualDNA is leading in most countries, including United Kingdom, United States, Brazil, France and 40 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 38 other countries.