Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 136 other categories.

2 VisualDNA is leading in Relationships & Dating, Newspapers, Accommodation & Hotels, Animation & Comics and 31 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 41 other countries.

2 VisualDNA is leading in United Kingdom, United States, France, Poland and 38 other countries.