Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 131 other categories.

2 VisualDNA is leading in Relationships & Dating, Newspapers, Accommodation & Hotels, Animation & Comics and 28 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Poland, Australia and 40 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 36 other countries.