Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Internet & Telecom and 126 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 60 other categories.

Geography

1 Xaxis is leading in most countries, including Japan, United States, Germany, Taiwan and 88 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.