Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Direct/ADVERT is still behind Xaxis in all market share segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Sports and 121 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 65 other categories.

Geography

1 Xaxis is leading in most countries, including United States, Japan, Germany, Taiwan and 92 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.