Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Autos & Vehicles, Sports, Travel, Health and 104 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Business & Industry, Shopping and 92 other categories.

Geography

1 Xaxis is leading in most countries, including United States, Germany, Argentina, Taiwan and 85 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.