1
Yahoo Overture is leading in Top 10K Sites and Top 100K Sites.
2
Direct/ADVERT is leading in Top 1M Sites.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Science & Education and 10 other categories.
2
Yahoo Overture is leading in Computers Electronics & Technology, Food & Drink, Sports, Business & Consumer Services and 6 other categories.
1
Yahoo Overture is leading in most countries, including Japan, United States, South Korea, Philippines and 58 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.