Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Health and 9 other categories.

2 Yahoo Overture is leading in Internet & Telecom, Business & Industry, People & Society, Computer & Electronics and 8 other categories.

Geography

1 Yahoo Overture is leading in most countries, including Japan, United States, Philippines, South Korea and 94 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 17 other countries.