Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 120 other categories.

2 Yieldlab is leading in Travel, Tourism, Soccer, Technology News and 32 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 53 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, France and 19 other countries.