Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 17 other categories.

2 Yieldlab is leading in Sports, Travel, Reference and Beauty & Fitness.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 47 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, France and 18 other countries.