Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 139 other categories.

2 Yieldlab is leading in Soccer, Magazines & E-Zines, Beauty & Fitness, Energy and 21 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Kazakhstan and 81 other countries.

2 Yieldlab is leading in Germany, Slovenia, Austria, Myanmar and 14 other countries.