Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 145 other categories.

2 Yieldlab is leading in Newspapers, Equestrian, Golf, Water Sports and 9 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 58 other countries.

2 Yieldlab is leading in Germany, France, Switzerland, Austria and 10 other countries.